Market simulation and Conjoint


With our market simulation and conjoint surveys you will get the ideal product combination. Products do have a lot of “characteristics”, e.g. when it comes to digital cameras the price, the brand, resolution and display size matter.

With the help of Conjoint you can find out exactly, which characteristic operates which benefit for the consumers and hence the following question can be answered: Which product delivers the most clients, the highest marginal return?
With our market simulation, we do have the possibility to define various consumer segments and to find the ideal product combination for those segments. That way you can offer the perfect products for your consumers.

You can download a presentation in German of this topic here: >> Download <<